Fluent, Inc. Appoints Industry Veteran as Senior Vice President, Head of Media Strategy
“As a company committed to creating meaningful connections between consumers and brands, we understand the importance of evolving with today’s ever-shifting media marketplace,” said
Ms. Alesi brings to the role more than 20 years of integrated marketing and media experience, most recently serving as Vice President, head of Performance Marketing of leading beauty box subscription based service, Birchbox. During her time there, she invigorated the growth of the performance marketing engine and defended the company’s position as an industry-changing force in beauty commerce.
“I’m thrilled to be joining Fluent’s executive team at such a monumental time,” said Ms. Alesi, as Senior Vice President of Media Strategy. “Fluent has grown considerably in the past year, and I’m energized to further contribute to that growth, advancing our differentiated position as a data-first performance engine focused on real-world outcomes, rather than vanity metrics. Our ability to deliver predictable results for our clients, while simultaneously providing great value for consumers at large, is a game changer for the marketplace. It’s a win-win proposition in my mind – and something brands should be eager to implement. I look forward to making my own impact on the company-at-large and to having the opportunity to witness the Company’s momentum first-hand moving forward.”
Prior to Birchbox, Ms. Alesi served as managing partner and executive business lead, integrated strategic planning at
To learn more about Ms. Alesi and Fluent's executive team, please visit www.fluentco.com.
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Source: Fluent, Inc.