Fluent Partners with ActiveProspect to Certify Web Leads for TCPA Compliance
With the rise of federal regulations such as the Telephone Consumer Protection Act (TCPA), companies are increasingly required to document proof of prior express written consent to contact consumers. Fluent has been and continues to be committed to verifying consent and staying ahead of changes in the legal and regulatory environment, particularly as it relates to data privacy and consumer choice.
Fluent interacts with over 700,000 consumers daily, using enhanced surveying techniques to build robust user profiles and gather and document opt-in consent required under the TCPA. Helping Fortune 100 companies with their strategic user acquisition initiatives, Fluent leverages intelligent targeting to provide advertisers with verified leads on a massive scale. “By implementing ActiveProspect’s TrustedForm technology across our portfolio of owned and operated media properties, Fluent is able to provide our advertisers best in class proof of consent,” said
Providing the highest standard of independent proof of consent available, TrustedForm issues a unique certificate that is stored with each lead record and includes a video replay of the consumer’s interaction with the web page when they submit a contact form. “TrustedForm has rapidly gained adoption across many industries by protecting companies from costly TCPA violations. Partnering with Fluent solidifies TrustedForm as the leader for TCPA consent documentation,” said
ActiveProspect is an
Source: Fluent, Inc.