New COVID-19 U.S. Consumer Sentiment Survey Reveals a 70% Spike in Overall Nervousness Among American Adults Over the Last 20 Days
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In addition to overall sentiment, Fluent Pulse will measure and track consumers’ compliance with social distancing recommendations, satisfaction with the Trump administration’s handling of the crisis and shifts in buying behavior and leisure activities, among other sentiments. Fluent Pulse also found that 83% of consumers are more concerned with the health of their families and fellow Americans than they are with their personal finances or the overall
Interacting with nearly a million Americans daily, Fluent is uniquely able to leverage its real-time survey and analytics capabilities to help businesses and municipalities better support people during this uncertain and rapidly changing period.
“As one of the largest independent surveyors of consumers in the world, we believe it is our responsibility to offer access to timely and reliable insights that will better enable businesses, governments and other service providers to establish connections and offer support during this unprecedented time,” said
The company’s goal is for Fluent Pulse to poll over 5 million Americans on COVID-19-related topics by the end of April using its own advertising inventory.
For this first installment, Fluent Pulse insights were collected from
All forthcoming survey insights will be hosted at www.fluentpulse.com/covid-19 and will provide an ongoing evaluation of public sentiment over time. Fluent Pulse will publish new insights each Tuesday morning along with consumers’ reactions to other milestone events that may occur outside of this cycle. Survey results are intended to provide actionable insight into general sentiment around the outbreak as well as impact on the general population.
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