Fluent, an Oracle Marketing AppCloud Partner, Launches Application to Power Data-Driven Acquisition Marketing
New Acquisition Application Helps Marketers Identify,
Oracle Marketing Cloud provides chief marketing officers (CMOs) and
their teams with data-driven solutions to simplify marketing resources
and deliver more personalized customer-centric experiences across every
channel to attract and retain ideal customers. These modern marketing
solutions connect cross-channel, content, and social marketing with data
management and activation, for enterprise B2B and B2C marketers on a
single system of record. The Oracle Marketing AppCloud is one of the
industry’s most comprehensive marketing technology ecosystems, offering
Fluent’s acquisition application enables Oracle Marketing Cloud customers to easily identify and target consumers with self-declared interests in specific brands, promotions or products. The application’s built-in surveying capabilities and foundation in first-party data enhances marketers’ ability to deploy opt-in data acquisition campaigns. With Fluent’s acquisition application, marketers can now activate campaigns leveraging new customer data in real-time via the app’s turnkey integration with Oracle Marketing Cloud.
“Fluent’s precise targeting and unique ability to pre-qualify consumers
before serving ads to them has enabled us to better acquire valuable
customers and increase engagement at scale,” said
Oracle Marketing Cloud customers can visit the Fluent listing in the
About Fluent
About cogint™
At cogint, we believe that time is your most valuable asset. Through powerful analytics, we transform data into intelligence, in a fast and efficient manner, so that our clients can spend their time on what matters most – running their organizations with confidence. Through leading-edge, proprietary technology and a massive data repository, our data and analytical solutions harness the power of data fusion, uncovering the relevance of disparate data points and converting them into comprehensive and insightful views of people, businesses, assets and their interrelationships. We empower clients across markets and industries to better execute all aspects of their business, from managing risk, conducting investigations, identifying fraud and abuse, and collecting debts, to identifying and acquiring new customers. At cogint, we are dedicated to making the world a safer place, to reducing the cost of doing business, and to enhancing the consumer experience.
About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is
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View source version on businesswire.com: http://www.businesswire.com/news/home/20170118005347/en/
Source: cogint, Inc.
Investor Contact:
Cogint, Inc.
Jordyn Kopin, 646-356-8469
Director
of Investor Relations
Jkopin@cogint.com
or
Media
Contact:
North 6th Agency, Inc. (For Fluent)
212-334-9753
fluent@n6a.com